Field Notes
AI and Localization in Progress. Things are changing fast for people in the localization world. This podcast from features short 15-minute conversations with industry thought leaders to keep you up to date on the latest innovations, experiments, and challenges.
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Episodes
12 episodes
Economies of Scale vs Assurance
AI has made translation dramatically cheaper, yet a lot of localization leaders still feel like budgets are tightening and quality pressure is rising at the same time. We dig into why that paradox is real and how it shows up inside modern local...
The Governance Problem
AI translation has never looked better on the surface, yet plenty of teams still can’t make it work reliably in production. We dig into the uncomfortable reason: large language models are probabilistic systems, so the failure modes shift from o...
Why SMEs Are The Real Bottleneck (Not Resources. Not AI)
Translation is getting faster every month, yet localization risk keeps rising. That’s not a paradox, it’s a signal that the bottleneck has moved. Stephanie from Argos sits down with Erik, an independent advisor at Vogt Strategy, to name the rea...
The Real Price of Localization Quality
“Quality” in translation sounds like a simple promise until you ask one uncomfortable question: what happens if it’s wrong? Stephanie and Erik unpack why so many localization pricing conversations get stuck on a single, vague standard, and how ...
Metadata: The Hidden MVP to AI Localization Success
Metadata sounds like the boring part of localization until you realize it can be the difference between a scalable operation and a constant fire drill. We get specific about what’s at stake when a major share of a multi-billion-dollar industry ...
Ask Better Questions And Build Viable Solutions
Localization is changing so fast that our old labels might not survive it. Stephanie sits down with Erik Vogt to unpack “solutions design,” the strategic discipline of turning a real business problem into a technology-supported solution that is...
Connectors
“Just connect the systems” is the phrase that launches a thousand painful integration projects. We sit down to get honest about why connectors in localization and content operations are rarely plug and play, even when a vendor says they have on...
Generative AI For Global Marketing With Real Brand Control
AI can crank out marketing copy at a speed that feels like science fiction. The problem is that your audience still has the same 24 hours in a day, and their patience for generic content is getting thinner. Steph and Erik dig into what that mea...
AI LQA Reality Check
AI LQA sounds like the shortcut every localization team wants, but the real story is more nuanced and a lot more useful. We sit down with Erik Vogt to define AI-driven linguistic quality assurance and quality estimation in plain terms, then fol...
Are Fuzzy Matches Dead?
Fuzzy matches have been treated like a law of physics in localization: higher similarity means lower effort, so the discount grid must be fair. But when we look closely, that assumption starts to wobble. Steph sits down with Erik Vogt to ask th...